Pretty Girl for Absolut Vanilla tells a story of anything but the fact. A choice to step out and be who you are without hesitation or fear, to stand proud to be the person you were destined to be, without judgement or any labels. You are who you are, black and white, simple, with no complications.
Combining intricate line art, this design allows your eyes to wander and flow across the majors, followed by the minor details that create a dominant piece, that has individuality at its very core. You are individual, so why shouldn’t this piece explore that side.
Eestablished in 1879 by Lars Olsson Smith and is produced in Åhus, Sweden. Smith challenged the city of Stockholm’s liquor marketing monopoly with his vodka. It was sold outside the city border at a lower price than the monopoly’s product. Smith offered free boat rides to the distillery and “Rent Brännvin” was highly successful.
1 ——– Branding
2 ——– Design + Art Direction
3 ——– Illustration – Stylised
6 ——– 3D Conceptual Design
8 ——– 3D All-Type Visualisation
9 ——– Artworking
Using nothing put line art, the design has a multitude of curvaceous lines, creating confident characters, puzzling environments and graphical form with one digital pencil stroke after another.
The depiction is of a simple idea that everything should be bold and beautiful, compelling wondrous lines flow into the next until a vast collage comes together, allowing for a second colour to add vibrancy and interest for the onlooker to pick out.
Be your own Absolution. Create your own identity and reinvent Vanilla.
Design + Direction + Output – NGON
F1.0 ——– NGON’s are like a concept.
They start with a single point that grow with guidance.
Adding structure and purpose within helps solidify the shape. Then refining with meticulous crafting, finally brings it to life.
We are bound by imagination. Limitless and forever evolving.