NGON had worked with MAG across all group members for a long time, designing everything from internal branding to outdoor marketing.
For this particular campaign, the idea was to give the customers a sense of ease, that it was simple and convenient for people to start their holiday knowing they can simply drive to the airport and feel like they’re stepping out on holiday without any worry or further expense.
Manchester Airport Holdings Limited, trading as MAG, is a holding company which is owned by the ten metropolitan borough councils of Greater Manchester, in North West England, and Australian investment fund IFM Investors. Founded in 2001 following the acquisition of East Midlands Airport, MAG is the largest UK-owned airport operator, following the purchase of BAA by Spain’s Ferrovial Group in 2006. MAG owns three British airports, East Midlands and Manchester Airport (which is the busiest airport outside the London region), as well as London Stansted Airport.
1 ——– Branding
2 ——– Design + Art Direction
9 ——– Artworking
10 ——– Retouching
Design + Direction + Output – NGON
Agency – Creative Spark
F1.0 ——– NGON’s are like a concept.
They start with a single point that grow with guidance.
Adding structure and purpose within helps solidify the shape. Then refining with meticulous crafting, finally brings it to life.
We are bound by imagination. Limitless and forever evolving.