Blended to perfection, Johnnie Walker Black Label sets the benchmark in deluxe blended whiskies. Taking malt and grain whiskies matured for over 12 years from all over Scotland, the iconic blend has unparalleled depth of flavours. Believing they could capture the best of the whisky industry in a single blend, the Walker family pursued that goal and have been rewarded with multiple awards worldwide.
NGON pushed on the original limited edition design by adding more depth and complexity, touching on its sharp distinct tones, its smoky attitude and its unbridled taste.
A brand of Scotch whisky now owned by Diageo that originated in the Scottish burgh of Kilmarnock in East Ayrshire. The brand was first established by grocer John Walker. It is the most widely distributed brand of blended Scotch whisky in the world, sold in almost every country, with annual sales of the equivalent of over 223.7 million 700 ml bottles in 2016 (156.6 million litres).
1 ——– Branding
2 ——– Design + Art Direction
6 ——– 3D Conceptual Design
8 ——– 3D All-Type Visualisation
9 ——– Artworking
10 ——– Retouching
Design + Direction + Output – NGON
Agency – LOVE
F1.0 ——– NGON’s are like a concept.
They start with a single point that grow with guidance.
Adding structure and purpose within helps solidify the shape. Then refining with meticulous crafting, finally brings it to life.
We are bound by imagination. Limitless and forever evolving.