When LOVE rebranded Häagen-Dazs with a more high-end touch, creating vivid and beautiful patterns to suit each flavour. Mini cups were the perfect opportunity to create something fun.
NGON developed this short animation for their social platform, depicting the tiny cups as energetic personalities, bringing them to life in a cheeky, expressive clip.
An American ice cream brand, established by Reuben and Rose Mattus in The Bronx, New York, in 1960. Starting with only three flavors: vanilla, chocolate, and coffee, the company opened its first retail store in Brooklyn, New York, on November 15, 1976. The business now has franchises throughout the United States and many other countries around the world including Japan, the United Kingdom, Singapore, Australia, India, South Africa, China, Lebanon, New Zealand, Peru, Mexico and Brazil.
1 ——– Branding
2 ——– Design + Art Direction
6 ——– 3D Conceptual Design
8 ——– 3D All-Type Visualisation
Design + Direction + Output – NGON
Agency – LOVE
F1.0 ——– NGON’s are like a concept.
They start with a single point that grow with guidance.
Adding structure and purpose within helps solidify the shape. Then refining with meticulous crafting, finally brings it to life.
We are bound by imagination. Limitless and forever evolving.