tick tock unlock, the library of broken books, Ngon, Manchester Agency, 3d artist

1 Tick Tock Unlock Tick Tock Unlock Branding

2 ——– The Initial Material

nike, ngon, manchester agency, 3D design

The Library of Broken Books is a new endeavour by the visionary team behind the original Tick Tock Unlock escape room experience in Leeds, UK.

 

The company was looking for the right creative to bring their new brand to life, crafting a Hollywood style appeal.

 

After searching on various platforms, they came across our instagram feed and were keen to get in touch to see what could be created.

Tick Tock Unlock

Providing an engaging escape room experience whereas you battle through riddles, solving puzzles and decoding clues.

 

Their games are specifically designed to encourage team players to share ideas and communicate with one another effectively. Full focus and creative solutions are necessary to succeed in the game.

 

1 ——– Branding

2 ——– Design + Art Direction

6 ——– 3D Conceptual Design

8 ——– 3D All-Type Visualisation

9 ——– Artworking

 

3 ——– Inspection

nike, ngon, manchester agency, 3D design
tick tock unlock, the library of broken books, Ngon, Manchester Agency, 3d artist

6 ———

3D Conceptual Design

 

Tick Tock Unlock didn’t really want to give much direction as the loved the worked NGON produces, so they were keen to see what ideas could spawn from just a few simple pieces of reference.

 

Keys played a main part, as they were a prime asset for the game. So with that in mind, and references of brands they liked, NGON developed a high end logo that touched on the four main areas the game involved. Then moving forward with an in-depth, intricately designed key visual that would notion the storytelling aspect of the game itself.

tick tock unlock, the library of broken books, Ngon, Manchester Agency, 3d artist
tick tock unlock, the library of broken books, Ngon, Manchester Agency, 3d artist
tick tock unlock, the library of broken books, Ngon, Manchester Agency, 3d artist
tick tock unlock, the library of broken books, Ngon, Manchester Agency, 3d artist
tick tock unlock, the library of broken books, Ngon, Manchester Agency, 3d artist

6 ———

3D Conceptual Design

 

One of the only stipulations for the key visual, was for it to be bright, as in comparison, most other ventures of this type were dark and looming.

 

The visual encompasses the idea of stories breaking out of their binding books, throwing their adventures into the real world and allowing the players to experience what each area has to offer in terms of creativity and exploration.

tick tock unlock, the library of broken books, Ngon, Manchester Agency, 3d artist
tick tock unlock, the library of broken books, Ngon, Manchester Agency, 3d artist

10 ———

Retouching

It’s very rare that 3D designers create complex scenes all under the same roof. Instead, sections will be worked on and then rendered out individually, composing the final image in Photoshop from multiple renders. NGON likes to push the boat out, using sheer power and determination (And a little insanity), creating the entire scene as one piece. This allows for a more natural light flow across each area, casting correct shadows and ambient lighting on all corresponding parts. It also gives a more accurate impression of the final design. With this creative, there was very little retouching to be done, only minor colour grading to make a few things pop and add effects like fireworks and mist. This shows the sheer control NGON produces at render time.
tick tock unlock, the library of broken books, Ngon, Manchester Agency, 3d artist

tick tock unlock, the library of broken books, Ngon, Manchester Agency, 3d artist
tick tock unlock, the library of broken books, Ngon, Manchester Agency, 3d artist
tick tock unlock, the library of broken books, Ngon, Manchester Agency, 3d artist
tick tock unlock, the library of broken books, Ngon, Manchester Agency, 3d artist
Play Video about tick tock unlock, the library of broken books, Ngon, Manchester Agency, 3d artist

4 ——– The Acknowledgment List

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Design + Direction + Output – NGON

5 ——– In The News

nike, ngon, manchester agency, 3D design
ngon, manchester agency, 3D design
nike, ngon, manchester agency, 3D design

F1.0 ——– NGON’s are like a concept.
They start with a single point that grow with guidance.
Adding structure and purpose within helps solidify the shape. Then refining with meticulous crafting, finally brings it to life.
We are bound by imagination. Limitless and forever evolving.

F1.1 ——– CONTACT
Want a chat about a project, or simply touch base and
discuss what’s up for grabs? Lets get talking!

 

F1.2 ——– HELLO@NGON.CO.UK

F1.3 ——– WE DON’T TWEET
Some actions speak louder than words and everything
that needs to be said, screams from the work!

 

F1.4 ——– WE INSTA ALL DAY LONG

 

Category
3D Conceptual Design, 3D Visualisation, Artworking, Branding, Design + Art Direction, Retouching