The Library of Broken Books is a new endeavour by the visionary team behind the original Tick Tock Unlock escape room experience in Leeds, UK.
The company was looking for the right creative to bring their new brand to life, crafting a Hollywood style appeal.
After searching on various platforms, they came across our instagram feed and were keen to get in touch to see what could be created.
Tick Tock Unlock
Providing an engaging escape room experience whereas you battle through riddles, solving puzzles and decoding clues.
Their games are specifically designed to encourage team players to share ideas and communicate with one another effectively. Full focus and creative solutions are necessary to succeed in the game.
1 ——– Branding
2 ——– Design + Art Direction
6 ——– 3D Conceptual Design
8 ——– 3D All-Type Visualisation
9 ——– Artworking
Tick Tock Unlock didn’t really want to give much direction as the loved the worked NGON produces, so they were keen to see what ideas could spawn from just a few simple pieces of reference.
Keys played a main part, as they were a prime asset for the game. So with that in mind, and references of brands they liked, NGON developed a high end logo that touched on the four main areas the game involved. Then moving forward with an in-depth, intricately designed key visual that would notion the storytelling aspect of the game itself.
One of the only stipulations for the key visual, was for it to be bright, as in comparison, most other ventures of this type were dark and looming.
The visual encompasses the idea of stories breaking out of their binding books, throwing their adventures into the real world and allowing the players to experience what each area has to offer in terms of creativity and exploration.
Design + Direction + Output – NGON
F1.0 ——– NGON’s are like a concept.
They start with a single point that grow with guidance.
Adding structure and purpose within helps solidify the shape. Then refining with meticulous crafting, finally brings it to life.
We are bound by imagination. Limitless and forever evolving.