Ministry of Sound was one company NGON loved working with. Growing up in the club era of the 90’s, MoS had been at the heart of many rough Sunday mornings.
But as sad as it is when pitches don’t quite hit the mark, it’s no reason to discard any efforts in producing what could of been, and here are a couple of examples of artwork that had a chance to be whisky stained at one of your next house parties.
Ministry of Sound
It began as an idea of Justin Berkmann. Inspired by New York’s Paradise Garage – which he described as “an amazing club. It had lights, darkness, music, quiet – everything you wanted”. Berkmann set out to create London’s first club devoted to American house music inspired by clubs in New York (Centred around Club Zanzibar), Chicago and Detroit in the 1980’s. Opposed to striking a balance between the typical hallmarks of a live music venue, Ministry of Sound was conceived as an arena purely dedicated to sound. Berkmann stated: “My concept for Ministry was purely this: 100% sound system first, lights second, design third (in that order); the reverse of everyone else’s idea.
1 ——– Branding
2 ——– Design + Art Direction
6 ——– 3D Conceptual Design
8 ——– 3D All-Type Visualisation
9 ——– Artworking
10 ——– Retouching
Design + Direction + Output – NGON
Agency – Creative Spark
F1.0 ——– NGON’s are like a concept.
They start with a single point that grow with guidance.
Adding structure and purpose within helps solidify the shape. Then refining with meticulous crafting, finally brings it to life.
We are bound by imagination. Limitless and forever evolving.