In 1895, Joseph William Foster at the age of 14 started work in his bedroom above his father’s sweatshop in Bolton, England, and designed some of the earliest spiked running shoes. After his ideas progressed, he founded his business ‘J.W. Foster’ in 1900, later he joined with his sons and changed the company name to J.W. Foster and Sons. Foster opened a small factory called Olympic Works, and gradually became famous among athletes for his “running pumps”. For pioneering the use of spikes, the company’s revolutionary running pumps appear in the book, Golden Kicks: The Shoes that changed Sport.
For this Classics Ad, NGON recreated the Reebok emblem with shoelace, balancing the product on a single strand.
An Anglo-American footwear and clothing company that has been a subsidiary of German sporting goods giant Adidas since August 2005. Reebok produces and distributes fitness, running and CrossFit sportswear including clothing and footwear. It is the official footwear and apparel sponsor for Ultimate Fighting Championship (UFC), CrossFit, and Spartan Race.
In 1958, Reebok was established as a companion company to J.W. Foster and Sons, founded in 1895 in Bolton, Lancashire, England. From 1958 until 1986, Reebok clothing featured the Union Flag to signify the company’s British origins.
1 ——– Branding
2 ——– Design + Art Direction
6 ——– 3D Conceptual Design
8 ——– 3D All-Type Visualisation
9 ——– Artworking
Design + Direction + Output – NGON
Agency – Creative Spark
F1.0 ——– NGON’s are like a concept.
They start with a single point that grow with guidance.
Adding structure and purpose within helps solidify the shape. Then refining with meticulous crafting, finally brings it to life.
We are bound by imagination. Limitless and forever evolving.