Metquarter is located on Whitechapel in Liverpool city centre and home to roughly 40 shops. It is the third largest shopping centre in the city, behind Liverpool One and St. John’s Shopping Centre, but ahead of Cavern Walks, a boutique arcade. Metquarter has been called the ‘Bond Street of Liverpool’.
Primary thinking behind Metquarter Santa’s Grotto was a stylish take on a factory-like appearance, as if you were peeking behind their now closed, ornate door. Once through, you are exposed to the wonderful goods that the shopping centre has to offer. Each part of the main key visual was used as to isolate each product for separate outdoor advertising. The main visual was used in its entirety inside the building.
All businesses located in Metquarter are members of City Central, a Business Improvement District (BID) representing approximately 630 businesses in Liverpool city centre.
The current Metquarter building previously served as Liverpool’s General Post Office, which was reminiscent of a French chateau. The building was severely damaged in the May blitz in 1941, resulting in the demolition of the upper floors. The site was formerly owned by The Walton Group and was acquired in 2004 by Milligan (a retail development company that is also linked with Triangle Manchester the retail and leisure operations in Manchester and London Luton Airports) and J. W. Kaempfer and Richardson Developments.
1 ——– Branding
2 ——– Design + Art Direction
6 ——– 3D Conceptual Design
8 ——– 3D All-Type Visualisation
9 ——– Artworking
Design + Direction + Output – NGON
F1.0 ——– NGON’s are like a concept.
They start with a single point that grow with guidance.
Adding structure and purpose within helps solidify the shape. Then refining with meticulous crafting, finally brings it to life.
We are bound by imagination. Limitless and forever evolving.