Between 2011 and 2015, NGON produced some of the main UK albums for Universal Music and storyboarded a long list of TV commercials that were aired nationally during this time.
Although timings were tight, UMG gave NGON some great opportunities to spread its wings and put together some fun and energetic pieces. Even the Creative Director appeared in some of the adverts! The below is the shortlist of designs produced in the early 2010’s.
Universal Music Group
UMG is an American global music corporation that is majority owned by the French media conglomerate Vivendi, with Chinese tech company Tencent owning a minority stake. UMG’s global corporate headquarters are located in Santa Monica, California. It is one of the “Big Three” record labels, along with Sony Music and Warner Music Group and is also the biggest music company in the world.
1 ——– Branding
2 ——– Design + Art Direction
6 ——– 3D Conceptual Design
8 ——– 3D All-Type Visualisation
9 ——– Artworking
10 ——– Retouching
Design + Direction + Output – NGON
Agency – Creative Spark
Motion Production – Doodle-Do Motion
Motion Production – Studio Boardwalk
F1.0 ——– NGON’s are like a concept.
They start with a single point that grow with guidance.
Adding structure and purpose within helps solidify the shape. Then refining with meticulous crafting, finally brings it to life.
We are bound by imagination. Limitless and forever evolving.