In 2049, bioengineered humans known as replicants are slaves. K, a Nexus-9 replicant, works for the Los Angeles Police Department as a “blade runner,” an officer who hunts and “retires” rogue replicants.
The original 70’s experience featured a short discussion over a bottle of Johnnie Walker, that had been designed as a glimpse of what the brand could look like in the future.
LOVE had previously proposed that Diageo put forward a pitch for the same principle to appear in the sequel. Production went ahead and LOVE designed the iconic brand a new cinematic face. NGON then produced a reveal animatic to the launch, designing the visuals to express nothing but neon light changes. NGON then created the soundtrack to go with it, to have a distinct futuristic feel, with tones of 80’s movie blockbuster. Finally (literally) boxing off the design with the packaging cover artwork.
Design + Direction + Music + Output – NGON
Agency – LOVE
F1.0 ——– NGON’s are like a concept.
They start with a single point that grow with guidance.
Adding structure and purpose within helps solidify the shape. Then refining with meticulous crafting, finally brings it to life.
We are bound by imagination. Limitless and forever evolving.