A yeast extract that the company calls pitera was eventually isolated for cosmetic use and the brand was launched in the early 1980s. P&G acquired the brand with its purchase of Max Factor in 1991 and expanded its sale from Japan to Taiwan, Korea, Hong Kong, in 2000 to the UK, and subsequently to the US.
Following on from the bottle designed by LOVE, NGON adds expressive direction around the central product to engage with excitement and grace.
A Japanese cosmetics brand launched in the early 1980s based on a compound derived from yeast. It is owned by parent company Procter & Gamble (P&G) and is sold and marketed as a premium skin care solution in East Asia as well as North America, Europe and Australia.
SK-II was developed in the 1970s by Japanese scientists investigating the use of more naturally derived ingredients after it was observed that elderly workers at a sake brewery had smooth, clear and young-looking hands from years of submerging them in the fermented yeast.
1 ——– Branding
2 ——– Design + Art Direction
6 ——– 3D Conceptual Design
8 ——– 3D All-Type Visualisation
9 ——– Artworking
Design + Direction – NGON
F1.0 ——– NGON’s are like a concept.
They start with a single point that grow with guidance.
Adding structure and purpose within helps solidify the shape. Then refining with meticulous crafting, finally brings it to life.
We are bound by imagination. Limitless and forever evolving.